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Other Highlights

Atticus Awards 2009
Featured winners from across WPP

The Warc Prize
Read all the published entries

More Awards
Cases from the US Effies & ARF Ogilvies

News Headlines

Brand owners must build new marketing systems

Nokia, Colgate most trusted brands in India

New Apple TV could become a "big reset"

Asian luxury brand owners aiming high

ASA to monitor brand sites, social media in UK

Quotes & Speeches

"Most of what influences what we say and do occurs below the level of awareness."

Gerald Zaltman, US author, published in the Quotebank

Case Studies & Articles

Obituary
Andrew Ehrenberg, marketing pioneer

Not the Holy Grail
Loyal customers are not always the best

The CW
Using juxtaposition to increase audience

Coca Cola
Maintaining premium prices with emotion

Coles & Masterchef
Re-positioning as 'Fresh Food People'

Nestlé
A comedy series to improve favourability

Conferences & Data

Consensus adspend
Global adspend to increase by 3.8%

ANA Social Media
Tweeting TV: NBCU embraces digital

IAB Innovation
Bing's World Cup social media strategy

ANA Social Media
Schick goes digital with the Hydro 5

Best Practice Papers

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industry sectors

WARC - Ideas and evidence for marketing people

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